Temptations Cat Treats has invented a cat collar that lets your feline speak in a human voice—so you can finally understand (though probably not) exactly what she is trying to tell you. The prototype launched in the U.S. and New Zealand today. Studies have shown that adult cats meow when talking to humans, not to each other. They have analysed these cat sounds and created a program that detects a cat’s meow and matches it to a human voice.
They then put this technology inside a sleek 3D printed collar which connects seamlessly to their app where you can choose your cat’s new voice”We’re fascinated by cats, so we set out on a mission to get to know them better,” says Temptations global brand director Pete Simmons.
Through research, we learned that an adult cat’s meow is their way to communicate with humans and, by investing in this prototype device, we can start to improve understanding between them both—giving cats a voice for the very first time. At the Temptations brand, we are passionate about bringing cats and owners together. We have always done this through our treats, but we wanted to go one step further.”
Cats are often perceived as quite hard to get to know, independent pets, so we set up The Tempations Lab to find innovative ways to inject even more fun into a cat and owner’s relationship,” said Richard Brim, DDB executive creative director.
Source: The Temptations Lab